All the basics in on place helps. One thing that is lacking in many ads that I find annoying is general location and photos. I don't want to waste any ones time with questions if they're too far of a drive away. "North Austin" isn't even specific enough. I'm trying to get laid on my lunch break and some areas are just too far away for that to be logistically possible.

So I'd include: Availability, general location, Rates, Do's and Don'ts (ex: If DFK or BBBJ is off the menu I'd like to know that), screening requirements, preferred contact method, and most importantly photos. I also like when there's a brief paragraph explaining a little about them. I dunno, just makes it a little more personal.

I see a few posts here complaining about providers copying and pasting old ads but I don't mind that. I just need all the information to make a decision.