As has always been the case, I doubt the people who need to read this will but, WTF, I'm drunk and there's nothing else to do.
I start with the premise that an ineffective ad wastes everyone's time. Not only does it waste the time of guys who can't be prospective clients, it wastes your time in crafting and posting the ad and in responding to guys whose contacts do not result in appointments.
So, FWIW, here's IMHO, what's key to an effective ad:
- 1) Location, location, location. Not everyone is retired or has a job that allows for multiple unaccounted-for hours at a time. Please put your approximate location -- general area is okay, nearby (within five minutes) major intersection is even better. "North Fort Worth" piques my interest, but "Heritage Trace and I35W" is outside my zone of geographic compatibility.
- 2) Rates and activities, within your comfort levels.
- 3) Hours. If you aren't available when I am, there's no point in me contacting you.
- 4) Post it in the appropriate forum. If you have an incall in Irving, Dallas, or Richardson, don;t post over here unless you offer outcall over here.
- 5) Put you incall location (see 1 above) in the subject line of your ad. If your only relevance to Fort Worth is that you will do outcalls there, please put that in the subject line.
Only after you have answered the basic questions that help us determine whether it's possible to see you should you launch into the multi-paragraph spiel about how you like clean gentlemen who appreciate a fine woman like a fine wine and who are kind to children and puppies. (j/k) Seriously, the more we know, the less likely I am to waste your time with an inquiry that will ultimately be fruitless to us both.
Just MHO, and worth what you paid for it.