The players will all tell you it is superior analytics...
In truth, it is a bit of both. In this day and age we all have access to the same news, so it is almost impossible to get a jump on the market. It is how we view that same news and whether or not we choose to act on it that makes the difference between winners and losers.
As hawhawhaw said you can always buy an index. The merit in that is the Alpha that active investors seek is relatively small compared to the overall market, because over time their successful "guesses" or good timing is offset by their unsuccessful "guesses" or bad timing. Playing the overall market protects you from that, but not from macroeconomic, geopolitical shitstorms like we currently face.
I should also be more clear when I discuss paper losses. They aren't paper losses to everyone. Somebody decided it was time to sell at a given price (or was a short and forced to sell but that's a bit too heady for Sunday morning), and when somebody bought it that created the new "mark" for that particular investment. Every time somebody tries to buy on the cheap and finds a seller who thinks it is time to get out it moves a bit lower. The seller may have lost money, or maybe made money because he/she bought it low and held it a long time but now it peaked and is heading downward so they lock in a gain. Same is true in an upward moving investment. For those of us who hold that same investment that buy/sell price combo is the new value for us. But until we choose to sell we are holding paper gains or losses. Which can be scary, because nobody likes to see a loss in value, whether it is ExxonMobil stock, bitcoin, or your house. That is why it is so critical to understand your risk tolerance and investment horizon.